The Pepsi Pakistan Prison Challenge

The devil is always in the detail… Like another blogger I was watching the good news of local Leeds boy Mirza Tahir Hussain having his dodgy death sentance in Pakistan quoshed last night on More4 news when I caught the quick passing mention of the fact that the jail he has been on death row in for the last few years is sponsered by Pepsi. The covering journalists managed to sneak in a quick 3 second flash of the Rawalpindi jail sign with the Pepsi logo and mention it in the voiceover. First off, all power to the journalists for managing to get this into their report, however briefly. It’s certainly more than the beeb or the main Channel4 news managed. There was mention in a Times report last month, but other than that, bugger all. Oddly enough there seems to be no mention of Pepsi’s generous sponsorship of Rawalpindi nick, which incarcerates not only prisoners awaiting death by execution, but also juveniles under 15, in the soft drink and junk food group’s website on corporate citizenship and worth donations - I looked at the "Diversity and Inclusion" section in vain. The image above is from another prison, this time in Trujillo, Mexico - is this a pattern? More digging required…

Posted: November 17, 2006

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